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There’s a new haircare system in town and we’re beyond excited to spread the news! To add to the excitement, Redken has given us exclusive early access - you’ll find it here at Chatters before any other salons in Canada! Buckle up and prepare to meet all-in-one haircare that repairs and conditions with intensity like never before, plus offers optimal colour fade protection! It’s basically everything you need for healthy vibrant hair.
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So what is this mystery system? Meet Redken Acidic Bonding Concentrate Shampoo, Conditioner and Leave-in Treatment, commonly known by it’s friendly acronym, Redken ABC. This three-step regimen transforms dry damaged hair with Citric Acid, an alpha hydroxy acid within Redken’s concentrated Bonding Care Complex. This technology strengthens weakened bonds and improves the strength of damaged hair. The pH-balancing formulas infuse hair with the intense conditioning and ultimate repair that dry, damaged hair needs. Plus, if you're a hair colour enthusiast, it’s suitable for colour-treated hair, helps protect from colour fade and is sulfate-free. |
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What's the difference between Redken ABC and other Redken repairing haircare systems? Redken ABC is a multi-benefit system that reinforces weakened bonds. It’s designed for processed hair that needs strength repair, intense conditioning and colour fade protection all in one regimen. Redken Extreme with protein helps to treat damage and to combat future types of damage. Extreme Bleach Recovery with cica helps treat fragile and sensitized hair recover following repeated lightening. |
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Wait a minute… bonds? What are they? Why are they important? Here’s a quick introduction! The keratin and bonds in your hair give each strand about a third of its overall strength. Bonds link the protein chains together and there are three types: disulphide bonds (the strongest), hydrogen bonds and salt bonds (which are weaker). Repairing and strengthening these bonds help to restore damage and prevent further damage. |
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How do bonds become damaged? Hair can become damaged for many reasons: lightening and highlighting hair colour services, excessive blowdrying or hair styling with hot hair tools, even environmental factors such as sun exposure and wind. Damaged hair can be prone to breakage, colour fade and more, so maintaining healthy hair is a must. If your hair is damaged, here’s the good news: with Redken ABC you can experience immediate results and ultimate hair transformation with 56% less breakage, 82% less visible split ends and 11x smoother hair. |
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Try the In-Salon Treatment For even more intense and immediate results try the ABC in-salon treatment service that uses advanced Redken ABC technology. The treatment is applied by your stylist and can be customized to best treat your hair concerns. Book an appointment and chat with your stylist for their best ABC recommendation. |
Enjoy results like these with Redken ABC, exclusive to Chatters now before it drops in any other salon in Canada.
CLICK HERE to purchase Redken Acidic Bonding Concentrate today.
