VIRTUE

Virtue® is the first and only hair care with Alpha Keratin 60ku®, a powerful protein that’s clinically proven to give you stronger, healthier in as few as five uses. It’s so similar in structure to the keratin that makes up our hair, it’s able to bond to damaged sites and weave broken keratin strands back together naturally, making hair whole again.

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  1. VIRTUE Full Volumizing Mousse
    VIRTUE Full Volumizing Mousse
  2. VIRTUE Flourish Hair Rejuvenation Treatment Kit
    VIRTUE Flourish Hair Rejuvenation Treatment Kit
  3. VIRTUE Damage Reverse™ Hair Serum
    VIRTUE Damage Reverse™ Hair Serum
  4. VIRTUE Refresh Purifying Leave-in Conditioner
    VIRTUE Refresh Purifying Leave-in Conditioner
  5. VIRTUE Volumizing Primer
    VIRTUE Volumizing Primer
  6. VIRTUE Refresh Exfoliating Scalp Treatment
    VIRTUE Refresh Exfoliating Scalp Treatment
  7. VIRTUE ColorKick De-Brassing Shampoo
    VIRTUE ColorKick De-Brassing Shampoo
  8. VIRTUE Full Discovery Kit
    VIRTUE Full Discovery Kit
  9. VIRTUE Flourish Manta Brush
    VIRTUE Flourish Manta Brush
  10. VIRTUE Curl Shampoo
    VIRTUE Curl Shampoo
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FAQ

  • Absolutely! Virtue is a gluten-free brand

  • Alpha Keratin 60ku® is Keratin in its purest form that makes up 90% of our hair, skin and nails. Our bodies recognize it as our own, so it is pulled to where it's needed, strand by strand, smoothing, resurfacing and filling in cracks of damage

  • Virtue is a vegan brand that is also sulphate-free, paraben-free, cruelty-free and free of phthalates and synthetic color/dyes

  • Yes, Virtue Flourish is an excellent option for thinning hair! Virtue Flourish offers a new approach to female hair loss featuring two different regimens powered by groundbreaking keratin proteins. Flourish™ purifies the follicles, nourishes the microbiome, and creates fertile ground for healthy growth. As each new hair emerges, it’s nourished and strengthened so it can survive and thrive

  • These Virtue kits are a one stop shop, created to give you all the best products within the regieme of your choice to help you achieve your hair goals