VIRTUE

Virtue® is the first and only hair care with Alpha Keratin 60ku®, a powerful protein that’s clinically proven to give you stronger, healthier in as few as five uses. It’s so similar in structure to the keratin that makes up our hair, it’s able to bond to damaged sites and weave broken keratin strands back together naturally, making hair whole again.

This brand has been affected by tariff-related price increases. We remain committed to offering you the best value and are working closely with our brand partners to minimize cost impacts. If tariffs are removed, pricing will be adjusted accordingly.

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  1. CLEARANCE VIRTUE Full Volumizing Mousse
    44% off
    CLEARANCE VIRTUE Full Volumizing Mousse
  2. VIRTUE 6-In-1 Styler Cream
    30% off
    VIRTUE 6-In-1 Styler Cream
  3. CLEARANCE VIRTUE Refresh Purifying Leave-in Conditioner
    35% off
    CLEARANCE VIRTUE Refresh Purifying Leave-in Conditioner
  4. VIRTUE Flourish Hair Rejuvenation Treatment Kit
    VIRTUE Flourish Hair Rejuvenation Treatment Kit
  5. CLEARANCE VIRTUE Refresh Exfoliating Scalp Treatment
    41% off
    CLEARANCE VIRTUE Refresh Exfoliating Scalp Treatment
  6. VIRTUE Damage Reverse™ Hair Serum
    30% off
    VIRTUE Damage Reverse™ Hair Serum
  7. VIRTUE Volumizing Primer
    30% off
    VIRTUE Volumizing Primer
  8. CLEARANCE VIRTUE ColorKick De-Brassing Shampoo
    41% off
    CLEARANCE VIRTUE ColorKick De-Brassing Shampoo
  9. VIRTUE Scalp Remedy Shampoo
    30% off
    VIRTUE Scalp Remedy Shampoo
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FAQ

  • Absolutely! Virtue is a gluten-free brand

  • Alpha Keratin 60ku® is Keratin in its purest form that makes up 90% of our hair, skin and nails. Our bodies recognize it as our own, so it is pulled to where it's needed, strand by strand, smoothing, resurfacing and filling in cracks of damage

  • Virtue is a vegan brand that is also sulphate-free, paraben-free, cruelty-free and free of phthalates and synthetic color/dyes

  • Yes, Virtue Flourish is an excellent option for thinning hair! Virtue Flourish offers a new approach to female hair loss featuring two different regimens powered by groundbreaking keratin proteins. Flourish™ purifies the follicles, nourishes the microbiome, and creates fertile ground for healthy growth. As each new hair emerges, it’s nourished and strengthened so it can survive and thrive

  • These Virtue kits are a one stop shop, created to give you all the best products within the regieme of your choice to help you achieve your hair goals