VIRTUE

Virtue® is the first and only hair care with Alpha Keratin 60ku®, a powerful protein that’s clinically proven to give you stronger, healthier in as few as five uses. It’s so similar in structure to the keratin that makes up our hair, it’s able to bond to damaged sites and weave broken keratin strands back together naturally, making hair whole again.

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  1. VIRTUE Flourish Shampoo
    VIRTUE Flourish Shampoo
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  7. VIRTUE 6-In-1 Styler Cream
    VIRTUE 6-In-1 Styler Cream
  8. VIRTUE Strength & Shield Leave-In Conditioner
    VIRTUE Strength & Shield Leave-In Conditioner
  9. VIRTUE Flourish Hair Rejuvenation Treatment Kit
    VIRTUE Flourish Hair Rejuvenation Treatment Kit
  10. VIRTUE Recovery Conditioner
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    VIRTUE Recovery Conditioner
  11. VIRTUE Damage Reverse™ Hair Serum
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    VIRTUE Damage Reverse™ Hair Serum
  12. VIRTUE Overnight Scalp & Hair Elixir
    VIRTUE Overnight Scalp & Hair Elixir
  13. VIRTUE Flourish Hair Mask For Thinning Hair
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    VIRTUE Flourish Hair Mask For Thinning Hair
  14. CLEARANCE VIRTUE Scalp Remedy Shampoo
    CLEARANCE VIRTUE Scalp Remedy Shampoo
  15. VIRTUE Frizz Block™ Smoothing Spray
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    VIRTUE Frizz Block™ Smoothing Spray
  16. VIRTUE Flourish Manta Brush
    VIRTUE Flourish Manta Brush
  17. VIRTUE Volumizing Primer
    VIRTUE Volumizing Primer
  18. VIRTUE Smooth Discovery Kit
    VIRTUE Smooth Discovery Kit
  19. CLEARANCE VIRTUE Scalp Remedy Conditioner
    CLEARANCE VIRTUE Scalp Remedy Conditioner
  20. VIRTUE Flourish Brow Enhancing Serum
    VIRTUE Flourish Brow Enhancing Serum
  21. VIRTUE Healing Gloss
    VIRTUE Healing Gloss
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FAQ

  • Absolutely! Virtue is a gluten-free brand

  • Alpha Keratin 60ku® is Keratin in its purest form that makes up 90% of our hair, skin and nails. Our bodies recognize it as our own, so it is pulled to where it's needed, strand by strand, smoothing, resurfacing and filling in cracks of damage

  • Virtue is a vegan brand that is also sulphate-free, paraben-free, cruelty-free and free of phthalates and synthetic color/dyes

  • Yes, Virtue Flourish is an excellent option for thinning hair! Virtue Flourish offers a new approach to female hair loss featuring two different regimens powered by groundbreaking keratin proteins. Flourish™ purifies the follicles, nourishes the microbiome, and creates fertile ground for healthy growth. As each new hair emerges, it’s nourished and strengthened so it can survive and thrive

  • These Virtue kits are a one stop shop, created to give you all the best products within the regieme of your choice to help you achieve your hair goals