ALTERNA

Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transform hair and senses. Alterna products will always be formulated without parabens, SLS/SLES* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair.

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  1. CLEARANCE ALTERNA My Hair My Canvas Glow For It Universal Gloss
    61% off
    CLEARANCE ALTERNA My Hair My Canvas Glow For It Universal Gloss
  2. CLEARANCE ALTERNA My Hair My Canvas Soaring High Volumizing Blowout Mist
    61% off
    CLEARANCE ALTERNA My Hair My Canvas Soaring High Volumizing Blowout Mist
  3. CLEARANCE ALTERNA My Hair My Canvas Easy Does It Air Dry Balm
    61% off
    CLEARANCE ALTERNA My Hair My Canvas Easy Does It Air Dry Balm
  4. CLEARANCE ALTERNA My Hair My Canvas New Beginnings Exfoliating Cleanser
    50% off
    CLEARANCE ALTERNA My Hair My Canvas New Beginnings Exfoliating Cleanser
  5. CLEARANCE ALTERNA Caviar Anti-Aging Grit Paste
    63% off
    CLEARANCE ALTERNA Caviar Anti-Aging Grit Paste
  6. CLEARANCE ALTERNA Caviar Anti-Aging Infinite Color Hold Dual-Use Serum
    59% off
    CLEARANCE ALTERNA Caviar Anti-Aging Infinite Color Hold Dual-Use Serum
  7. CLEARANCE ALTERNA Caviar Anti-Frizz Conditioner
    58% off
    CLEARANCE ALTERNA Caviar Anti-Frizz Conditioner
  8. CLEARANCE ALTERNA My Hair My Canvas Any Way Texture Spray
    61% off
    CLEARANCE ALTERNA My Hair My Canvas Any Way Texture Spray
  9. CLEARANCE ALTERNA Renewing Scalp Care Leave In Peppermint Treatment
    52% off
    CLEARANCE ALTERNA Renewing Scalp Care Leave In Peppermint Treatment
  10. CLEARANCE ALTERNA Caviar Anti-Aging Clinical Densifying Foam Conditioner
    58% off
    CLEARANCE ALTERNA Caviar Anti-Aging Clinical Densifying Foam Conditioner
  11. CLEARANCE ALTERNA My Hair My Canvas Cool Hydrations Nourishing Masque
    58% off
    CLEARANCE ALTERNA My Hair My Canvas Cool Hydrations Nourishing Masque
  12. CLEARANCE ALTERNA My Hair My Canvas More To Love Bodifying Shampoo
    50% off
    CLEARANCE ALTERNA My Hair My Canvas More To Love Bodifying Shampoo
  13. CLEARANCE ALTERNA Caviar Infinite Color Conditioner
    58% off
    CLEARANCE ALTERNA Caviar Infinite Color Conditioner
  14. CLEARANCE ALTERNA My Hair My Canvas More To Love Bodifying Conditioner
    50% off
    CLEARANCE ALTERNA My Hair My Canvas More To Love Bodifying Conditioner
  15. CLEARANCE ALTERNA Renewing Scalp Care Leave In Hemp Treatment
    52% off
    CLEARANCE ALTERNA Renewing Scalp Care Leave In Hemp Treatment
  16. CLEARANCE ALTERNA My Hair My Canvas Me Time Everyday Shampoo
    50% off
    CLEARANCE ALTERNA My Hair My Canvas Me Time Everyday Shampoo
  17. CLEARANCE ALTERNA My Hair My Canvas Me Time Everyday Conditioner
    50% off
    CLEARANCE ALTERNA My Hair My Canvas Me Time Everyday Conditioner
  18. CLEARANCE ALTERNA Caviar Anti-Aging Restructuring Bond Repair Masque Refill Pod
    53% off
    CLEARANCE ALTERNA Caviar Anti-Aging Restructuring Bond Repair Masque Refill Pod
  19. CLEARANCE ALTERNA Caviar Anti-Aging Sheer Dry Shampoo
    Sold Out
    CLEARANCE ALTERNA Caviar Anti-Aging Sheer Dry Shampoo
  20. CLEARANCE ALTERNA Caviar Anti-Aging Restructuring Bond Repair Masque
    Sold Out
    CLEARANCE ALTERNA Caviar Anti-Aging Restructuring Bond Repair Masque
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FAQ

  • All Alterna products are vegan with the exception of the Caviar line, however all Alterna products are free of sulphates, parabens and harsh chemicals

  • This masque is a deeply moisturizing reparative treatment that repairs damaged hair, mends split ends, prevents breakage, and leaves hair healthier, shinier, softer, and less frizzy

  • Absolutely! Alterna Caviar's Clinically Densifying line is formulated with luxurious caviar extract, rich in omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging

  • ALTERNA Caviar Anti-Aging Replenishing Moisture CC Cream is Alterna’s best-selling product safe. It is for all hair types and is designed to boost moisture, shine, smoothness, manageability, and so much more!

  • My Hair. My Canvas. is the newest Alterna Haircare line featuring high-performing, versatile products with the benefits of vegan botanical caviar. Blended with unique, powerful ingredients like water lily extract, coconut sugar blend, white charcoal, prickly pear oil, perlite and lemon peel extract, these products elevate your haircare routine and make it fun and effortless to create customizable, beautiful looks