ALTERNA

Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transform hair and senses. Alterna products will always be formulated without parabens, SLS/SLES* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair.

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  1. CLEARANCE ALTERNA My Hair My Canvas Any Way Texture Spray
    61% off
    CLEARANCE ALTERNA My Hair My Canvas Any Way Texture Spray
  2. CLEARANCE ALTERNA Caviar Anti-Aging Restructuring Bond Repair Shampoo
    58% off
    CLEARANCE ALTERNA Caviar Anti-Aging Restructuring Bond Repair Shampoo
  3. CLEARANCE ALTERNA My Hair My Canvas New Beginnings Exfoliating Cleanser
    63% off
    CLEARANCE ALTERNA My Hair My Canvas New Beginnings Exfoliating Cleanser
  4. CLEARANCE ALTERNA My Hair My Canvas Me Time Everyday Shampoo
    63% off
    CLEARANCE ALTERNA My Hair My Canvas Me Time Everyday Shampoo
  5. CLEARANCE ALTERNA My Hair My Canvas Me Time Everyday Conditioner
    63% off
    CLEARANCE ALTERNA My Hair My Canvas Me Time Everyday Conditioner
  6. CLEARANCE ALTERNA My Hair My Canvas Easy Does It Air Dry Balm
    61% off
    CLEARANCE ALTERNA My Hair My Canvas Easy Does It Air Dry Balm
  7. CLEARANCE ALTERNA My Hair My Canvas More To Love Bodifying Conditioner
    63% off
    CLEARANCE ALTERNA My Hair My Canvas More To Love Bodifying Conditioner
  8. CLEARANCE ALTERNA My Hair My Canvas More To Love Bodifying Shampoo
    63% off
    CLEARANCE ALTERNA My Hair My Canvas More To Love Bodifying Shampoo
  9. CLEARANCE ALTERNA Caviar Anti-Aging Restructuring Bond Repair Masque Refill Pod
    62% off
    CLEARANCE ALTERNA Caviar Anti-Aging Restructuring Bond Repair Masque Refill Pod
  10. CLEARANCE ALTERNA Caviar Anti-Aging Grit Paste
    63% off
    CLEARANCE ALTERNA Caviar Anti-Aging Grit Paste
  11. CLEARANCE ALTERNA Caviar Anti-Aging Multiplying Volume Conditioner
    58% off
    CLEARANCE ALTERNA Caviar Anti-Aging Multiplying Volume Conditioner
  12. CLEARANCE ALTERNA Caviar Anti-Frizz Multi-Styling Air Dry Balm
    65% off
    CLEARANCE ALTERNA Caviar Anti-Frizz Multi-Styling Air Dry Balm
  13. CLEARANCE ALTERNA My Hair My Canvas Soaring High Volumizing Blowout Mist
    Sold Out
    CLEARANCE ALTERNA My Hair My Canvas Soaring High Volumizing Blowout Mist
  14. CLEARANCE ALTERNA Caviar Anti-Aging Multiplying Volume Shampoo
    Sold Out
    CLEARANCE ALTERNA Caviar Anti-Aging Multiplying Volume Shampoo
  15. CLEARANCE ALTERNA Caviar Anti-Aging Clinical Densifying Styling Mousse
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    CLEARANCE ALTERNA Caviar Anti-Aging Clinical Densifying Styling Mousse
  16. CLEARANCE ALTERNA Caviar Anti-Aging Replenishing Moisture Conditioner
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    CLEARANCE ALTERNA Caviar Anti-Aging Replenishing Moisture Conditioner
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FAQ

  • All Alterna products are vegan with the exception of the Caviar line, however all Alterna products are free of sulphates, parabens and harsh chemicals

  • This masque is a deeply moisturizing reparative treatment that repairs damaged hair, mends split ends, prevents breakage, and leaves hair healthier, shinier, softer, and less frizzy

  • Absolutely! Alterna Caviar's Clinically Densifying line is formulated with luxurious caviar extract, rich in omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging

  • ALTERNA Caviar Anti-Aging Replenishing Moisture CC Cream is Alterna’s best-selling product safe. It is for all hair types and is designed to boost moisture, shine, smoothness, manageability, and so much more!

  • My Hair. My Canvas. is the newest Alterna Haircare line featuring high-performing, versatile products with the benefits of vegan botanical caviar. Blended with unique, powerful ingredients like water lily extract, coconut sugar blend, white charcoal, prickly pear oil, perlite and lemon peel extract, these products elevate your haircare routine and make it fun and effortless to create customizable, beautiful looks