Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transform hair and senses. Alterna products will always be formulated without parabens, SLS/SLES* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair.
All Alterna products are vegan with the exception of the Caviar line, however all Alterna products are free of sulphates, parabens and harsh chemicals
This masque is a deeply moisturizing reparative treatment that repairs damaged hair, mends split ends, prevents breakage, and leaves hair healthier, shinier, softer, and less frizzy
Absolutely! Alterna Caviar's Clinically Densifying line is formulated with luxurious caviar extract, rich in omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging
My Hair. My Canvas. is the newest Alterna Haircare line featuring high-performing, versatile products with the benefits of vegan botanical caviar. Blended with unique, powerful ingredients like water lily extract, coconut sugar blend, white charcoal, prickly pear oil, perlite and lemon peel extract, these products elevate your haircare routine and make it fun and effortless to create customizable, beautiful looks