ALTERNA

Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transform hair and senses. Alterna products will always be formulated without parabens, SLS/SLES* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair.

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  1. ALTERNA Caviar Anti-Aging Sheer Dry Shampoo
    ALTERNA Caviar Anti-Aging Sheer Dry Shampoo
  2. CLEARANCE ALTERNA Caviar Anti-Aging Grit Paste
    63% off
    CLEARANCE ALTERNA Caviar Anti-Aging Grit Paste
  3. ALTERNA Caviar Anti-Aging Mulitplying Volume Mousse
    Low Stock
    ALTERNA Caviar Anti-Aging Mulitplying Volume Mousse
  4. ALTERNA Caviar Anti-Aging Restructuring Bond Repair Leave-In Heat Protection Spray
    Low Stock
    ALTERNA Caviar Anti-Aging Restructuring Bond Repair Leave-In Heat Protection Spray
  5. ALTERNA Caviar Anti-Frizz Blow Out Butter
    ALTERNA Caviar Anti-Frizz Blow Out Butter
  6. ALTERNA My Hair My Canvas Glow For It Universal Gloss
    ALTERNA My Hair My Canvas Glow For It Universal Gloss
  7. ALTERNA Caviar Anti-Aging Rapid Blowout Balm
    ALTERNA Caviar Anti-Aging Rapid Blowout Balm
  8. ALTERNA My Hair My Canvas Meltaway No-Rinse Micellar Cleanser
    ALTERNA My Hair My Canvas Meltaway No-Rinse Micellar Cleanser
  9. ALTERNA CAVIAR Anti-Aging® Leave-In Conditioning Milk
    ALTERNA CAVIAR Anti-Aging® Leave-In Conditioning Milk
  10. ALTERNA Caviar Anti-Aging Replenishing Moisture Masque
    ALTERNA Caviar Anti-Aging Replenishing Moisture Masque
  11. ALTERNA My Hair My Canvas Soaring High Volumizing Blowout Mist
    ALTERNA My Hair My Canvas Soaring High Volumizing Blowout Mist
  12. ALTERNA Caviar Anti-Aging Restructuring Bond Repair 3-in-1 Sealing Serum
    ALTERNA Caviar Anti-Aging Restructuring Bond Repair 3-in-1 Sealing Serum
  13. ALTERNA My Hair My Canvas Easy Does It Air Dry Balm
    ALTERNA My Hair My Canvas Easy Does It Air Dry Balm
  14. ALTERNA My Hair My Canvas New Beginnings Exfoliating Cleanser
    ALTERNA My Hair My Canvas New Beginnings Exfoliating Cleanser
  15. ALTERNA Caviar Anti-Frizz Multi-Styling Air Dry Balm
    ALTERNA Caviar Anti-Frizz Multi-Styling Air Dry Balm
  16. ALTERNA Caviar Anti-Frizz Conditioner
    ALTERNA Caviar Anti-Frizz Conditioner
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FAQ

  • All Alterna products are vegan with the exception of the Caviar line, however all Alterna products are free of sulphates, parabens and harsh chemicals

  • This masque is a deeply moisturizing reparative treatment that repairs damaged hair, mends split ends, prevents breakage, and leaves hair healthier, shinier, softer, and less frizzy

  • Absolutely! Alterna Caviar's Clinically Densifying line is formulated with luxurious caviar extract, rich in omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging

  • ALTERNA Caviar Anti-Aging Replenishing Moisture CC Cream is Alterna’s best-selling product safe. It is for all hair types and is designed to boost moisture, shine, smoothness, manageability, and so much more!

  • My Hair. My Canvas. is the newest Alterna Haircare line featuring high-performing, versatile products with the benefits of vegan botanical caviar. Blended with unique, powerful ingredients like water lily extract, coconut sugar blend, white charcoal, prickly pear oil, perlite and lemon peel extract, these products elevate your haircare routine and make it fun and effortless to create customizable, beautiful looks