ALTERNA

Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating ordinary moments into self-care experiences that instantly transform hair and senses. Alterna products will always be formulated without parabens, SLS/SLES* sulfates, and synthetic color—we have always believed these chemicals don’t belong in your hair.

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  1. ALTERNA Caviar Anti-Aging Sheer Dry Shampoo
    ALTERNA Caviar Anti-Aging Sheer Dry Shampoo
  2. ALTERNA Caviar Anti-Aging Multiplying Volume Mist
    ALTERNA Caviar Anti-Aging Multiplying Volume Mist
  3. ALTERNA Caviar Anti-Aging Clinical Densifying Styling Mousse
    ALTERNA Caviar Anti-Aging Clinical Densifying Styling Mousse
  4. ALTERNA Caviar Anti-Aging Clinical Densifying Shampoo
    ALTERNA Caviar Anti-Aging Clinical Densifying Shampoo
  5. ALTERNA Caviar Anti-Aging Rapid Repair Spray
    ALTERNA Caviar Anti-Aging Rapid Repair Spray
  6. ALTERNA Caviar Anti-Aging Restructuring Bond Repair Leave-In Heat Protection Spray
    ALTERNA Caviar Anti-Aging Restructuring Bond Repair Leave-In Heat Protection Spray
  7. ALTERNA My Hair My Canvas City Slay Shielding Hairspray
    ALTERNA My Hair My Canvas City Slay Shielding Hairspray
  8. ALTERNA Caviar Anti-Frizz Dry Oil Mist
    ALTERNA Caviar Anti-Frizz Dry Oil Mist
  9. ALTERNA Caviar Anti-Frizz Blow Out Butter
    ALTERNA Caviar Anti-Frizz Blow Out Butter
  10. ALTERNA Caviar Anti-Aging Clinical Densifying Scalp Treatment
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    ALTERNA Caviar Anti-Aging Clinical Densifying Scalp Treatment
  11. ALTERNA Caviar Anti-Aging Perfect Texture Spray
    ALTERNA Caviar Anti-Aging Perfect Texture Spray
  12. ALTERNA Caviar Anti-Aging Restructuring Bond Repair Leave-In Overnight Serum
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    ALTERNA Caviar Anti-Aging Restructuring Bond Repair Leave-In Overnight Serum
  13. ALTERNA My Hair My Canvas Another Day Dry Shampoo
    ALTERNA My Hair My Canvas Another Day Dry Shampoo
  14. ALTERNA Renewing Scalp Care Leave In Peppermint Treatment
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    ALTERNA Renewing Scalp Care Leave In Peppermint Treatment
  15. ALTERNA Caviar Anti-Aging Replenishing Moisture Masque
    ALTERNA Caviar Anti-Aging Replenishing Moisture Masque
  16. ALTERNA Caviar Anti-Aging Rapid Blowout Balm
    ALTERNA Caviar Anti-Aging Rapid Blowout Balm
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FAQ

  • All Alterna products are vegan with the exception of the Caviar line, however all Alterna products are free of sulphates, parabens and harsh chemicals

  • This masque is a deeply moisturizing reparative treatment that repairs damaged hair, mends split ends, prevents breakage, and leaves hair healthier, shinier, softer, and less frizzy

  • Absolutely! Alterna Caviar's Clinically Densifying line is formulated with luxurious caviar extract, rich in omega fatty acids, vitamins and minerals to help defend and protect against the factors that cause hair to feel and look older: physical, chemical, and natural aging

  • ALTERNA Caviar Anti-Aging Replenishing Moisture CC Cream is Alterna’s best-selling product safe. It is for all hair types and is designed to boost moisture, shine, smoothness, manageability, and so much more!

  • My Hair. My Canvas. is the newest Alterna Haircare line featuring high-performing, versatile products with the benefits of vegan botanical caviar. Blended with unique, powerful ingredients like water lily extract, coconut sugar blend, white charcoal, prickly pear oil, perlite and lemon peel extract, these products elevate your haircare routine and make it fun and effortless to create customizable, beautiful looks