ITS A 10

It’s a 10 hair care began with the idea that feeling good about your hair should be easy. Now, through our exclusive professional salon formulas, you can enjoy shine, hydration and healthy movement with just one product. We call it “strength in simplicity” and it will undoubtedly change the way you think about hair care.

This brand has been affected by tariff-related price increases.
We remain committed to offering you the best value and are working closely with our brand partners to minimize cost impacts.
If tariffs are removed, pricing will be adjusted accordingly.

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  1. CLEARANCE IT'S A 10 Blow Dry Miracle H20 Shield
    39% off
    CLEARANCE IT'S A 10 Blow Dry Miracle H20 Shield
  2. IT'S A 10 Miracle Hair Mask
    30% off
    IT'S A 10 Miracle Hair Mask
  3. IT'S A 10 Miracle Leave-In Lite
    30% off
    IT'S A 10 Miracle Leave-In Lite
  4. IT'S A 10 Miracle Deep Conditioner Plus Keratin
    30% off
    IT'S A 10 Miracle Deep Conditioner Plus Keratin
  5. CLEARANCE ITS A 10 Spray Scalp Restore Miracle Calming Spray
    47% off
    CLEARANCE ITS A 10 Spray Scalp Restore Miracle Calming Spray
  6. CLEARANCE IT'S A 10 Miracle Volumizing Shampoo
    46% off
    CLEARANCE IT'S A 10 Miracle Volumizing Shampoo
  7. IT'S A 10 Miracle Daily Conditioner
    30% off
    IT'S A 10 Miracle Daily Conditioner
  8. CLEARANCE IT'S A 10 Blow Dry Miracle Styling Balm
    38% off
    CLEARANCE IT'S A 10 Blow Dry Miracle Styling Balm
  9. IT'S A 10 Coily Miracle Leave-In Spray
    30% off
    IT'S A 10 Coily Miracle Leave-In Spray
  10. IT'S A 10 Scalp Restore Miracle Scalp Leave-In
    30% off
    IT'S A 10 Scalp Restore Miracle Scalp Leave-In
  11. IT'S A 10 Miracle Shampoo Plus Keratin
    30% off
    IT'S A 10 Miracle Shampoo Plus Keratin
  12. CLEARANCE IT'S A 10 Scalp Restore Miracle Tingling Conditioner
    55% off
    CLEARANCE IT'S A 10 Scalp Restore Miracle Tingling Conditioner
  13. IT'S A 10 Miracle Styling Mousse
    30% off
    IT'S A 10 Miracle Styling Mousse
  14. CLEARANCE IT'S A 10 Coily Miracle Moisture Cream
    39% off
    CLEARANCE IT'S A 10 Coily Miracle Moisture Cream
  15. CLEARANCE IT'S A 10 Blow Dry Miracle Glossing Glaze Conditioner
    39% off
    CLEARANCE IT'S A 10 Blow Dry Miracle Glossing Glaze Conditioner
  16. IT'S A 10 Miracle Moisture Shampoo
    30% off
    IT'S A 10 Miracle Moisture Shampoo
  17. CLEARANCE IT'S A 10 Blow Dry Miracle Glossing Shampoo
    47% off
    CLEARANCE IT'S A 10 Blow Dry Miracle Glossing Shampoo
  18. IT'S A 10 Miracle Leave-In Potion Plus Keratin
    30% off
    IT'S A 10 Miracle Leave-In Potion Plus Keratin
  19. IT'S A 10 Blow Dry Miracle Glossing Leave In
    30% off
    IT'S A 10 Blow Dry Miracle Glossing Leave In
  20. IT'S A 10 Potion Miracle Styling Potion
    30% off
    IT'S A 10 Potion Miracle Styling Potion
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FAQ

  • The It's A 10 Miracle Leave-In product is more than just a leave-in conditioner; it is a nourishing treatment formulated to repair damaged hair, add shine, promote silkiness, detangle, control frizz, protect color, prevent split ends and breakage, enhance body, and even works as a thermal protector

  • It's a 10 Miracle Leave-In Plus Keratin is formulated with keratin amino acids and hydrolyzed keratin that help restore lost moisture to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place

  • If you have fine hair, we recomment It’s a 10 Miracle Leave-In Lite, which offers all of the same benefits as the original but is designed specifically for fine and thin hair

  • It's a 10 Miracle Leave-In Lite is formulated with ingredients such as: marshmallow root extract, which is a natural hair care powerhouse offering numerous benefits such as lift, body, volume and lightweight conditioning with absolutely zero build-up or heaviness. It is also formulated with chamomile extract which serves as a gentle, soothing treatment for both hair and scalp. Additionally, it contains silk amino acids which help restore moisture and shine