ITS A 10

It’s a 10 hair care began with the idea that feeling good about your hair should be easy. Now, through our exclusive professional salon formulas, you can enjoy shine, hydration and healthy movement with just one product. We call it “strength in simplicity” and it will undoubtedly change the way you think about hair care.

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  1. BEAUTY BONUS ITS A 10 Miracle Leave In 59ml
    BEAUTY BONUS ITS A 10 Miracle Leave In 59ml
  2. ITS A 10 Blowdry Volumizer Spray
    ITS A 10 Blowdry Volumizer Spray
  3. IT'S A 10 Miracle Deep Conditioner Plus Keratin
    IT'S A 10 Miracle Deep Conditioner Plus Keratin
  4. IT'S A 10 Miracle Leave In For Blondes
    IT'S A 10 Miracle Leave In For Blondes
  5. IT'S A 10 Scalp Restore Miracle Scalp Serum
    25% off
    IT'S A 10 Scalp Restore Miracle Scalp Serum
  6. IT'S A 10 Miracle Finishing Spray Plus Keratin
    IT'S A 10 Miracle Finishing Spray Plus Keratin
  7. IT'S A 10 Scalp Restore Miracle Charcoal Shampoo
    25% off
    IT'S A 10 Scalp Restore Miracle Charcoal Shampoo
  8. IT'S A 10 Blow Dry Miracle Glossing Leave In
    IT'S A 10 Blow Dry Miracle Glossing Leave In
  9. IT'S A 10 Coily Miracle Leave-In Spray
    IT'S A 10 Coily Miracle Leave-In Spray
  10. IT'S A 10 Scalp Restore Miracle Tingling Conditioner
    25% off
    IT'S A 10 Scalp Restore Miracle Tingling Conditioner
  11. ITS A 10 Spray Scalp Restore Miracle Calming Spray
    25% off
    ITS A 10 Spray Scalp Restore Miracle Calming Spray
  12. IT'S A 10 Miracle Shampoo Plus Keratin
    IT'S A 10 Miracle Shampoo Plus Keratin
  13. IT'S A 10 Miracle Daily Conditioner
    IT'S A 10 Miracle Daily Conditioner
  14. IT'S A 10 Blow Dry Miracle Styling Balm
    IT'S A 10 Blow Dry Miracle Styling Balm
  15. ITS A 10 Silk Express Miracle Silk Daily Shampoo
    ITS A 10 Silk Express Miracle Silk Daily Shampoo
  16. IT'S A 10 Miracle Volumizing Shampoo
    IT'S A 10 Miracle Volumizing Shampoo
  17. IT'S A 10 Miracle Dry Oil Plus Keratin
    IT'S A 10 Miracle Dry Oil Plus Keratin
  18. IT'S A 10 Miracle Hair Mask
    IT'S A 10 Miracle Hair Mask
  19. IT'S A 10 Coily Miracle Mask
    Low Stock
    IT'S A 10 Coily Miracle Mask
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FAQ

  • The It's A 10 Miracle Leave-In product is more than just a leave-in conditioner; it is a nourishing treatment formulated to repair damaged hair, add shine, promote silkiness, detangle, control frizz, protect color, prevent split ends and breakage, enhance body, and even works as a thermal protector

  • It's a 10 Miracle Leave-In Plus Keratin is formulated with keratin amino acids and hydrolyzed keratin that help restore lost moisture to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place

  • If you have fine hair, we recomment It’s a 10 Miracle Leave-In Lite, which offers all of the same benefits as the original but is designed specifically for fine and thin hair

  • It's a 10 Miracle Leave-In Lite is formulated with ingredients such as: marshmallow root extract, which is a natural hair care powerhouse offering numerous benefits such as lift, body, volume and lightweight conditioning with absolutely zero build-up or heaviness. It is also formulated with chamomile extract which serves as a gentle, soothing treatment for both hair and scalp. Additionally, it contains silk amino acids which help restore moisture and shine