Celebrate Your Texture with Joico

Speed up your morning beauty routine by embracing your natural texture. Let your curls shine with the NEW Joico Curl Confidence Curl Defining Creme—a frizz-busting boost of shine, hydration, and movement that beautifully defines every wave, curl, twist, and coil on your head.

At times, it may seem like your hair has a mind of its own, but once you find the right product that works for your curl type, there's no looking back. Like a snowflake, each wave, curl and coil on your head has its own unique shape. Defining your curl type can be helpful when selecting the right styling products. You can best identify your natural texture while your hair is wet and free from product.

• Enhance natural texture
• Reduce frizz
• Hydration
• Shine
• No sticky, crunchy, or stiff after-feel 
• Gluten-free and Paraben-free 

Step 1: Cleanse and condition strands with Joico Moisture Recovery Duo.
Step 2: On damp hair, apply Joico Curl Confidence Curl Defining Creme. Depending on hair density and length saturate enough product to coat each section.
Step 3: Air-dry or blow-dry with a diffuser. 

Interested in learning more about your texture. Read: Get to Know Your Curl Type!