5 Questions About Purple Shampoo

Corine Sim February 09, 2022


I'm a blonde-lifer. Everything from dirty blonde, strawberry blonde, to now the current platinum "hide-the-greys" hue. In my years of experience cutting out the brass, I thought I'd offer a few expert tips for how to get the most out of your purple shampoo. Here are some of the most popular questions I get. 

1. Will purple shampoo turn my hair purple?

Sure will! IF it is a pigmented, colour-depositing shampoo (like this one). Check your labels! If it is not colour-depositing, it won't turn your hair purple - even though it might look like it is before you rinse it out!

Just remember, the longer you leave it on, and the more often you use it, the more intense the toning will be.  

2. How often should I use purple shampoo?

How platinum do you want your hair to be? For myself, I love my hair to be white blonde so I use my purple shampoo every time I wash my hair (which is only twice a week - shh!). It's best to start out using your purple shampoo only once a week and use regular shampoo the rest of the time. Just keep an eye on your brass levels and see what works best for you! Here's one of our customer faves that is simple to use to get you started.

3. How do I use purple shampoo?  How long do I leave purple shampoo in?

The best kept secret in all of this, is that you can put purple shampoo on both dry and wet hair!  That's right, dry shampoo works on dry hair.  If you need to cut out a lot of brassiness, use a comb to work your purple shampoo through your dry hair before you get in the shower.

Leave it on up to 20 minutes and then wash out and follow with conditioner as usual. It even works to get rid of unwanted yellow tones in natural gray or silver hair. 

Or, if you need a less intense re-fresh of your light locks, just use it on wet hair in the shower like your normal shampoo. You can still leave it on up to 20 minutes and then rinse out.

For longer lasting results, use the purple toning conditioner that goes along with your purple toning shampoo (like this tried and true hero product).

4. Oops I left purple shampoo on too long! What should I do?

Just give it a quick wash with a good clarifying shampoo! Lightened blonde hair is very porous (AKA damaged!) so if you go too far with your purple shampoo, don't fret. A good clarifying shampoo or detox scrub should easily take that silver hue right out of your hair and send it down the drain.

5. I want to keep my hair a nice blonde, but my ends are so dry! What can I do?

Instead of reaching for the purple shampoo, grab a purple toning mask or treatment. These masks will still help correct yellow tones and banish the brass, but will also give your hair a boost of nutrition to help with dry and damaged ends. Here's one that will take care of all your blonde hair needs.


I hope this helps all the blonde and silver beauties keep things cool, classy, and always #stylehappy!


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Linda April 21, 2021

Thank You so much for your help!

Lori Young

Lori Young April 21, 2021

Thank You…you were amazing help, so very appreciated.


Lori November 05, 2019

Great tips, ty

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