Cleansing Color. Create. Boost and maintain vivid hair color. Stops fade and extends color. For hair that is highly lightened bleached to palest blonde. Jewel-tones on deep colors.

Although it can be used as a coloring shampoo on it’s own, Celeb Luxury Viral isn't designed to stand alone. Formulated with Colorposit technology, our complete Viral system works together to add bright color with each wash. Alternate washes with our Viral Moisturewash, and finish off with our Blonditioner and Smoothing Styler for a full washing regimen you will love.