ITS A 10

It’s a 10 hair care began with the idea that feeling good about your hair should be easy. Now, through our exclusive professional salon formulas, you can enjoy shine, hydration and healthy movement with just one product. We call it “strength in simplicity” and it will undoubtedly change the way you think about hair care.

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  1. ITS A 10 Blowdry Volumizer Spray
    ITS A 10 Blowdry Volumizer Spray
  2. IT'S A 10 Miracle Leave In For Blondes
    IT'S A 10 Miracle Leave In For Blondes
  3. IT'S A 10 Miracle Deep Conditioner Plus Keratin
    IT'S A 10 Miracle Deep Conditioner Plus Keratin
  4. IT'S A 10 Scalp Restore Miracle Scalp Serum
    IT'S A 10 Scalp Restore Miracle Scalp Serum
  5. IT'S A 10 Scalp Restore Miracle Charcoal Shampoo
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    IT'S A 10 Scalp Restore Miracle Charcoal Shampoo
  6. IT'S A 10 Scalp Restore Miracle Tingling Conditioner
    IT'S A 10 Scalp Restore Miracle Tingling Conditioner
  7. IT'S A 10 Miracle Daily Conditioner
    IT'S A 10 Miracle Daily Conditioner
  8. IT'S A 10 Blow Dry Miracle Glossing Leave In
    IT'S A 10 Blow Dry Miracle Glossing Leave In
  9. IT'S A 10 Coily Miracle Leave-In Spray
    IT'S A 10 Coily Miracle Leave-In Spray
  10. IT'S A 10 Blow Dry Miracle Styling Balm
    IT'S A 10 Blow Dry Miracle Styling Balm
  11. ITS A 10 Silk Express Miracle Silk Daily Shampoo
    ITS A 10 Silk Express Miracle Silk Daily Shampoo
  12. IT'S A 10 Miracle Brightening Shampoo For Blondes
    IT'S A 10 Miracle Brightening Shampoo For Blondes
  13. IT'S A 10 Miracle Dry Oil Plus Keratin
    IT'S A 10 Miracle Dry Oil Plus Keratin
  14. IT'S A 10 Miracle Hair Mask
    IT'S A 10 Miracle Hair Mask
  15. IT'S A 10 Miracle Volumizing Shampoo
    IT'S A 10 Miracle Volumizing Shampoo
  16. IT'S A 10 Five Minute Hair Repair for Blondes
    IT'S A 10 Five Minute Hair Repair for Blondes
  17. IT'S A 10 Miracle Shampoo Plus Keratin
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    IT'S A 10 Miracle Shampoo Plus Keratin
  18. IT'S A 10 Silk Express Miracle Silk Smoothing Balm
    IT'S A 10 Silk Express Miracle Silk Smoothing Balm
  19. IT'S A 10 Silk Express Miracle Silk Conditioner
    IT'S A 10 Silk Express Miracle Silk Conditioner
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FAQ

  • The It's A 10 Miracle Leave-In product is more than just a leave-in conditioner; it is a nourishing treatment formulated to repair damaged hair, add shine, promote silkiness, detangle, control frizz, protect color, prevent split ends and breakage, enhance body, and even works as a thermal protector

  • It's a 10 Miracle Leave-In Plus Keratin is formulated with keratin amino acids and hydrolyzed keratin that help restore lost moisture to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place

  • If you have fine hair, we recomment It’s a 10 Miracle Leave-In Lite, which offers all of the same benefits as the original but is designed specifically for fine and thin hair

  • It's a 10 Miracle Leave-In Lite is formulated with ingredients such as: marshmallow root extract, which is a natural hair care powerhouse offering numerous benefits such as lift, body, volume and lightweight conditioning with absolutely zero build-up or heaviness. It is also formulated with chamomile extract which serves as a gentle, soothing treatment for both hair and scalp. Additionally, it contains silk amino acids which help restore moisture and shine