With an uncompromising desire for his craft and a great passion for his clients, Kenneth Bernard’s 30 year journey led him from behind the chair to the international world of hair and beauty. Here he became an entrepreneurial leader and mentor. His extensive knowledge and quest for the best products on behalf of stylists and clients, is what lead him to launch his own line of classic high-quality exclusive products and hair tools. Kenneth Bernard personifies a clean, simple, classic, choice.