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  1. JOICO Universal Litre Pump
    JOICO Universal Litre Pump
  2. JOICO Heat Hero Glossing Thermal Protector
    15% off
    JOICO Heat Hero Glossing Thermal Protector
  3. JOICO JoiMist Firm Protecting Finishing Spray
    15% off
    JOICO JoiMist Firm Protecting Finishing Spray
  4. JOICO K-Pak Hydrator Intense Treatment
    15% off
    JOICO K-Pak Hydrator Intense Treatment
  5. JOICO Power Whip Whipped Foam
    15% off
    JOICO Power Whip Whipped Foam
  6. JOICO K-PAK Color Intensity Semi-Permanent Titanium
    JOICO K-PAK Color Intensity Semi-Permanent Titanium
  7. JOICO K-PAK Color Intensity Semi-Permanent Amethyst Purple
    15% off
    JOICO K-PAK Color Intensity Semi-Permanent Amethyst Purple
  8. JOICO Flip Turn Volumizing Finishing Spray
    15% off
    JOICO Flip Turn Volumizing Finishing Spray
  9. JOICO JoiGel Medium Hold Styling Gel
    15% off
    JOICO JoiGel Medium Hold Styling Gel
  10. JOICO K-Pak Color Therapy Luster Lock Multi-Perfector Spray
    15% off
    JOICO K-Pak Color Therapy Luster Lock Multi-Perfector Spray
  11. JOICO Dream Blowout Thermal Protection Creme
    15% off
    JOICO Dream Blowout Thermal Protection Creme
  12. JOICO JoiMist Medium Protecting Finishing Spray
    15% off
    JOICO JoiMist Medium Protecting Finishing Spray
  13. JOICO Body Shake Texturizing Finisher
    15% off
    JOICO Body Shake Texturizing Finisher
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JOICO FAQ

  • The liposome delivery system in Joico’s SmartRelease Liposome technology continuously releases rosehip oil, arginine, and keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

  • While both K-Pak and K-Pak Color Therapy have Joico’s SmartRelease liposome technology that repairs, strengthens, and protects hair, the K-Pak Color Therapy line has antioxidant-rich african manketti and argan oils that actually help extend the life of your shade's vibrancy and fight future damage every time you wash.

  • When applied to pre-lightened hair, Joico K-PAK Color Intensity semi-permanent colours can last up to 8 shampoos, depending on hair's condition, porosity and hair care products used. The results on hair that has not been pre-lightened vary, depending on hair condition, natural colour, and previous colours.

  • Joico’s Defy Damage Sleepover is a bedtime bond-strengthener that nourishes hair while you sleep. The formula fortifies bonds through the night, and requires no rinsing out to deliver softer, shinier, visibly healthier looking hair by morning.

  • Joico Tint Shot Root Concealer is a temporary spray that is shampooed out and camouflages grey grow-out, dark roots or hair thinning in seconds. Spray on roots to hide colour grow out. Spray on thinning areas to create the illusion of thicker, fuller looking hair. Powder can transfer so if not shampooing hair before bed, we recommend putting a towel on your pillow to sleep.