Texture Products: Your Guide to Texture Spray, Powder and More!

Lorie Knickle July 09, 2020

Touchable, tousled, texturized hair is having a moment. And we are living for it! Texture can turn a ho-hum hair day into a "model-off-duty" low-key stunner. It can add a cool vibe to any hair length, without requiring hours in front of a mirror. I don't know about you, but I'm always down for less prep time.

There are loads of texture products available and they come in many shapes and forms. From building rough volume to piecing definition, each type creates texture in slightly different ways. Another difference is in the delivery, and finding the one for you mostly comes down to personal preference. From powder to spray to paste, let's chat about the options.

Texture Powder

Texture Powder
What is it? Texture powder gives hair grip and builds volume by creating friction between strands. The effect is similar to back combing, without the backcombing, making it kinder on delicate strands. Powders are usually packaged in the form of a shaker, while some come in a fine mist pump. The shaker version tends to distribute more powder with a tap, while the pump delivers a lighter amount with one press. 

How to use it: Shake or spritz onto roots and anywhere else you’d like to create volume. A little goes a long way, so start light and layer until you reach your desired texture. Use before styling an updo for grip.


 Texture Powder Texture Product
OSIS+ Dust-it Mattifying Powder in a shaker. Design.Me Puff.Me in a pump.

Salt Spray

Salt Spray
What is it? You know the salty, beachy texture you get from swimming in the ocean? The one that gives you carefree, tousled waves and just the right amount of grit? Well that hair comes in a bottle! When you can’t easily take a dip in the ocean, you can recreate that look with a salt spray. Also known as beach spray, the result is matte, beachy definition.

How to use it: Spray on damp hair and scrunch with your hands while blow drying or air dry.

One to try: KMS Hair Play Sea Salt Spray

 salt spray Get fresh-from-the-ocean hair with this spray that is infused with salt from the Dead Sea.


texture paste
What is it? Pastes are the holy grail for short hair and bobs, and they can also be used in long hair as well. They offer ultimate control since the product is transferred directly from your hands to your hair exactly where you want it. They can be used on damp or dry hair, making them a versatile choice. Most pastes have a consistency that starts out creamy and finishes with a powdery, velvety feel. The finish is matte and the style can be reworked and molded throughout the day. 

How to use it: Rub the product in your hands to warm it up and then use your fingers and work the product through your damp or dry hair. Blow dry at the roots to create volume or twist pieces to create definition. It also gives grip and hold for updos. Creates perfectly tousled “I woke up like this” texture.

One to try: AG Hair Natural Dry Lift

 Texture paste Formulated with over 96% plant-based and naturally-derived ingredients, this paste  gives your hair a natural lift.

Dry Shampoo

dry shampoo
What is it? Typically used to absorb oils and refresh hair between washes, it also adds body and texture even on clean hair. 

How to use it: Apply to dry hair concentrating at the roots. Let sit after spraying for a minute or two and then brush through to distribute powder.

One to try: Moroccanoil Dry Shampoo

 dry shampoo Moroccanoil Dry Shampoo comes in 2 tones: light and dark, to blend seamlessly with your hair colour with no residue. Featuring Moroccanoil's signature scent.


Texture Spray

texture spray
What is it? Like a combo of dry shampoo and hairspray, texture sprays give matte, piece-y texture with hold. They also absorb oils and build body for rough all-over volume. 

How to use it: Spray on dry hair, preferably from underneath or by lifting large sections and spraying as you lift. Tousle and fluff with your fingers. You can also spray your bobby pins or accessories to give them grip so they don't slip.

One to try: Goldwell Stylesign Creative Texture Texturizer Mineral Spray or shop all the texture sprays!

 texture spray Get perfectly tousled with this all-around crowd-pleaser. 

Curl Creams

curl cream
What is it? Working with your hair’s natural texture, curl creams can bring out your natural wave and intensify it. 

How to use it: Scrunch into wet hair thoroughly making sure to fully saturate it. Let it sit on your wet hair while it air dries for about 15 minutes (perfect time for applying makeup, or making a coffee). Then blow dry with a diffuser attachment, scrunching your hair in the diffuser and holding it in place until the section is dry or has become hot.

One to try: AG Beach Bomb

 curl cream This cream creates waves AND nourishes with keratin and nutrients for style and strength.


Boost Natural Curls

Why? If you have natural curls, coils or spirals, work that natural texture! This mousse pumps up curls without leaving hair crunchy or stiff.

How to use it: Work into soaking wet hair, making sure to fully saturate it. Scrunch from ends upwards towards your roots to squeeze out excess water and help form curls. Air dry, or blow dry with a diffuser attachment for major volume.

One to try: DevaCurl Super Mousse Moisture Rich Volumizer

 Natural Curls Coconut water, tacuma butter and VolumiCurl Complex come together in this moisturizing formula to plump curls without crunch.


There you have it, the great guide to texture products. I wish great, textured hair days coming your way. Browse all of the texture products to find your fave!


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