There’s a new haircare system in town and we’re beyond excited to spread the news! To add to the excitement, Redken has given us exc...

Are you irritated by a dry, itchy scalp? You’re not alone! Many people experience uncomfortable scalp issues (including myself!) and...

Have you heard of keratin? Have you wondered “what is it?” or “why use keratin shampoo, conditioner or treatments?”. Maybe you’ve se...

Age is a number to be celebrated. For many of us, it is also a source of insecurity. But age is beauty; it is experience; it is a li...

Virtue is here and we're so excited to welcome this extraordinary collection to our shelves and online store! Bringing game-chang...

We're bringing beauty back.  Staying true to our vision of beauty means it's time to get real about our industry's ugly side. The wa...

Beauty is more than skin deep. How we choose to fuel our bodies -- the foods we eat, our fitness levels, our lifestyle choices -...

Who’s ready for warmer weather, longer days and fresh hairstyles? The changing season has us thinking spring and summer hair trends ...

Are you looking for hair care that goes beyond giving you gorgeous hair – that cares for your health, the well-being of the earth...